marketing strategy


Marketing Strategy Review and report

Virtual Group will consult with your team, analyze your existing marketing data and prepare a 30-50 page comprehensive review outlining an actionable, step-by-step strategy to achieve the goals of the company.

Deliverables (30 days):

  • Complete list and report of marketing assets and web URLs

  • Review analytics data to find lead generation opportunities by our Google Analytics Certified team member

  • Comprehensive website review including Search Engine Optimization audit by our experienced SEO team

  • PPC Program campaign reviewed by our team of data scientists

  • Summary of all directory listings and recommendations for new directories to pursue

  • Analysis of current web language and positioning with recommended uses within writing patterns and email marketing campaigns

  • Review of all social media channels and profiles, used and unused

  • Summary of existing lead generation channels and recommendations for new avenues to pursue (SEO, sponsorships, partnerships, podcasts)

  • Sales funnel and customer registration process review

  • Interviews with three clients to better grasp what makes the company unique – these takeaways will be used to improve messaging for marketing and lead generation

  • Study of current and past client actions: how to improve ROI from referrals

  • Review of the current lead qualification process

  • Online reputation review and recovery strategies

  • Suggestions for areas of improvement in applicable areas

  • Email script writing for cold email lead generation

  • Software recommendations

  • Listing of at least 20 potential service providers and contact information

  • Comprehensive PPC campaign report with actionable areas for ROI improvement

  • A 90-day fast action plan with a heavy focus on ROI presented to the client.

Investment: $8,500